Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
S&P Global reports grid power flowing to U.S. data centers rose 22% last year and could reach 17% of all U.S. electricity by 2030. A new study from North Carolina State University and partners finds utilities are turning in part to underutilized coal plants to meet that round-the-clock demand — dispatchable capacity that runs day and night, regardless of weather. That power is already built and on the grid. #KYCoal #GridReliability ... See MoreSee Less
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On Memorial Day, the Kentucky Coal Association honors the men and women who served. For generations, the coal mined in Kentucky's mountains has helped power the nation through its hardest years, and the mining communities that produced it have sent their own to serve in the US military. Today we honor their service. #KYCoal #MemorialDay ... See MoreSee Less
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Per EIA's May STEO, electric-power coal inventories are projected to grow 12% to 123 million short tons by year-end 2026, rebuilding stocks ahead of winter peak. Coal's share of U.S. electricity generation holds at 17% in 2025 and 16% in 2026 — the dispatchable baseload backstop for grid operators across MISO, PJM, and SERC. #KYCoal #GridReliability ... See MoreSee Less
2 CommentsComment on Facebook